Work

Our work speaks for itself. Check it out.


Jennifer Lopez 

We were brought in to do an audit of Jennifer’s social media & digital activities. Within 6 months of taking over her Facebook, Twitter & Instagram, her social following grew by over 40%, significantly outpacing comparable celebrity brands in the same time period. We also prescribed changes to her brand positioning, developed her Brand framework and made adjustments to her Brand voice & Brand values. We then set out to create some original content that accentuated brand attributes we deemed were a priority.

One such series was designed to get the Hispanic market into Jennifer & Verizon’s new Viva Movil stores. By creating this series of videos starring Jennifer, we: 1) showcased  the authentic “of the people” side of Jennifer that most people don’t get to see and 2) created a sense of #AnythingCanHappen at Viva Movil stores.

Produced by Manoj Rao & Benny Medina. Directed by Manoj Rao.

Jennifer Lopez | Kohl’s

We took over the leadership of the cross-functional execution for the challenging 2013 Kohl’s AMA real-time social media voting commercial campaign, aligning Kohl’s marketing executives & creative agency with Jennifer’s management team.

Jennifer Lopez | Barbie

For the launch of the Jennifer Lopez Barbie, we worked with JLE & Mattel / Barbie execs to produce the following 3 Instagram videos which saw hundreds of thousands of views. The campaign garnered national attention on Time.com and PerezHilton

Produced by Manoj Rao & Cat Chung.  Directed by Cat Chung.

Jennifer Lopez | Viva Movil
We were brought in by Brightstar corporation & Verizon Wireless to help conceptualize what Viva Movil’s online wireless experience should look like. Viva Movil was a premium exclusive dealer of Verizon Wireless. We wireframed the e-commerce site and worked closely with a web design agency called Wake Interactive in launching the site, on time & on budget.

Viva Movil Launch Landing Page

 


Einstok Beer

Einstok is Iceland’s beer.  We provided the CEO of Einstok some inspiration on how to add energy to the already beautiful Einstok brand in social media by creating timely humorous content based on pop culture memes, and placing Einstok beer front & center.

 


Big Block Entertainment | Can’t Take It Back

We created a full marketing plan & calendar for the release of a horror movie called Can’t Take It Back (2016).  Here is the onesheet we created for the film from scratch for substantially less than what the competition was quoting.

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Flipswap

At Flipswap, we developed a new brand image for the middle-aged environmental startup. We architected their brand framework and designed a new logo to make it it more appealing to a millennials audience. Here are some examples of creative executions that we developed after re-positioning the Flipswap brand, starting with the redesigned Flipswap logo, an informative animatic video, a national radio spot by Ryan Seacrest, and finally retail point of sales creative and the redesigned website.

 

Produced & scripted by Manoj Rao.  Directed by Bogdan Orlic.

TextNow 

For this middle-aged messaging startup, we decided on the key differentiators for their Wireless service, developed the script and produced this 30 second TV spot with our sister production company BigBot Studios on an extremely tight budget in less than 30 days.  All of this with nothing more than a logo & URL from the client.

Produced & scripted by Manoj Rao.  Directed by Bogdan Orlic.

 


Jennifer Lopez 

We were brought in to do an audit of Jennifer’s social media & digital activities. Within 6 months of taking over her Facebook, Twitter & Instagram, her social following grew by over 40%, significantly outpacing comparable celebrity brands in the same time period. We also prescribed changes to her brand positioning, developed her Brand framework and made adjustments to her Brand voice & Brand values. We then set out to create some original content that accentuated brand attributes we deemed were a priority.

One such series was designed to get the Hispanic market into Jennifer & Verizon’s new Viva Movil stores. By creating this series of videos starring Jennifer, we: 1) showcased  the authentic “of the people” side of Jennifer that most people don’t get to see and 2) created a sense of #AnythingCanHappen at Viva Movil stores.

 

Kohl’s

We took over leading the cross-functional execution for the challenging 2013 Kohl’s AMA real-time social media voting commercial campaign, aligning Kohl’s marketing executives & creative agency with Jennifer’s management team.

 

Mattel / Barbie

For the launch of the launch of the Jennifer Lopez Barbie, we worked with JL & Mattel / Barbie execs to produce the following 3 Instagram videos which saw hundreds of thousands of views. The campaign garnered national attention on Time.com and PerezHilton

Viva Movil by Jennifer Lopez
We were brought in by Brightstar corporation & Verizon Wireless to help conceptualize what Viva Movil’s online wireless experience should look like. Viva Movil was a premium exclusive dealer of Verizon Wireless. We wire-framed the proposed site and worked closely with a web design agency called Wake Interactive in launching the site, on time & on budget.
Viva Movil Launch Landing Page