Jennifer Lopez

Media 11:11 produced & directed a live performance of El Dasa (Universal Music Recording Artist) for the #AnythingCanHappen video series done for Jennifer Lopez, Viva Movil and Verizon November of 2013. The #AnythingCanHappen video series was launched to create buzz around Jennifer’s line of Viva Movil wireless stores and showcase up & coming Latino artists along the way. Anything can happen at Viva Movil.

When we learned that Mattel and Jennifer Lopez were partnering up to introduce two Jennifer Lopez Barbie dolls, we were approached with the challenge of creating an out-of-the-box social experience to give the iconic collaboration a buzzworthy twist.

What we came up with was a series of three Instagram videos that brought these dolls to life through stop-motion animation. The 15 second videos are fun, imaginative, nostalgic, and inspirational stories that remind girls and fans everywhere to keep dreaming big and that anything is possible!

We even got some shout outs in the media for this work, check it out.

The campaign garnered national attention on Time.com and PerezHilton

Based on wanting to build excitement around the Viva Movil brand (A collaboration between Jennifer Lopez & Verizon), & aligning to the brand direction that Jennifer’s management wanted to take the Jennifer Lopez’s brand, we produced two videos in October of 2013 that were posted to YouTube.   The two of them have near 1M views and are still moving.  Have a look…we made some people’s day 🙂

 

Here’s a teaser of a big project we just put together for Viva Movil, Jennifer Lopez & Verizon. Check it out.