The redesigned Subway logo was launched in some advertising during the Olympics this weekend, overall looks ok. The word mark version isn’t substantially different as you can see below.

The real win is in the creation of the emblem shown below. We’re big fans of the emblematic treatment as it gives designers a tool to use in creative where inserting a wordmark would be overkill. Also looks good in brand creative for social media where less is more.

The arrows feel a bit recycle-ey but do give the emblem a sense of energy. Overall the arrows feel like…well, a Subway map that commuters see before they decide what direction train they need to take. So well done, what direction is your hunger taking you?

What do you think?