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#EpicFail  ? | The New Uber Logo 

Not to hate on something new, but there were so many things that were right about the old Uber logo.

I keep remembering all the times I was waiting for my Uber and seeing the old “U” emblem on the dash of the car approaching the curb and feeling really happy that my ride had arrived.

With so many people being exposed to this piece of sophisticated, artful, dare I say Iconic branding, what would prompt Uber to change it?

Could it be an erroneous need to be able to ‘Google’ their logo for different times of the year, or customize by geography?

The video Uber sent me via email right after I downloaded the app update with the new icon said the changes they made revolved around the atom and the bit, and how Uber is about creating services the way humans look at things.

Here’s the thing, that’s not what humans appreciate.  Most humans value brands that have a decent corporate culture…how they treat employees & customers, how they treat women, and most importantly how they offer a fantastic service or product (which Uber does).  Maybe even how the company gives back to society. They don’t give a crap about bits and atoms.

The dictionary definition of Uber is “Outstanding” or “Super.”  If the company wants to be more than about ride sharing and wants to take a Google / Alphabet approach, the name Uber has that built into it already.  No need to go into atoms & bits.

As it relates to looking good in the media, let’s face it- Uber has stuck their foot in their mouth a couple of times. The Uber brand has always been an unapologetically ‘good at what they do’ brand that brought utility, affordability, convenience and a bit of style to getting around town.  But the ‘unapologetically’ part doesn’t always do them any favors. Another company (Airbnb) just got burned taking a dig at libraries.   Hey I get these companies are worth a lot of money, but here’s where it becomes an issue.

The problem at Uber like at many companies starts when a senior executive (usually a tech) fails to recognize their own limitations and the expertise and talents of the creative team around him or her.  Not everyone is a Steve Jobs (and don’t forget he had Jony Ive).

You don’t see great brands like Apple, Coca-Cola or Facebook doing this.  Why? Because by consistently being about something over a long period of time has its benefits.  When other companies catch up in terms of technology and price, it’s your brand (and how it resonates across all customer touch-points, along with the quality of your product) that distinguishes you in the market.  This is why it’s so important to know early what your brand is about and stick with it.

There are some tech CEO’s who recognize their own limitations and trust the instincts of the genius design & creative teams they went to painstaking lengths to hire. Then there others who think they know better themselves.

Which one do you think Uber’s is?

Uncensored Version of DogEaters Manga hits Kindle Store Today!

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Here’s a sneak peek at the uncensored version of DogEaters Manga- #5.  Download them all for Kindle today!

DogEaters Manga- #1 for Kindle- http://amzn.to/1nFUf8a

DogEaters Manga- #2 for Kindle- http://amzn.to/1u2yhOa

DogEaters Manga- #3 for Kindle- http://amzn.to/PPRaDN

DogEaters Manga- #4 for Kindle- http://amzn.to/1fra3t5

DogEaters Manga- #5 for Kindle- http://amzn.to/1rMXlGQ

DogEaters Manga- #6 for Kindle- http://amzn.to/1mZJlYm

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Mixtape The Comic #5 Coming Soon to The iBookstore!

Just submitted Brad Abraham’s Mixtape the Comic-#5 to the iBookstore, but it’s already garnering some glowing reviews.

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Checkout the blurb:

When a fellow student dies unexpectedly, Jim, Lorelei, Noel, Terry and Siobhan must come to grips with their own mortality, and with the looming end of High School and their time together.  But what they recall of their fallen classmate says more about them than any realize, and forces them to confront the question on everybody’s mind; what song do you want them to play at your funeral?

Brad Abraham’s Mixtape the Comic is coming April 30th to the iBookstore.  Get caught up on the first 4 issues today!

Should we launch on Kindle as well?

Getting Ready to Make DogEaters Manga Ready For Kindle…

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Earlier this month, we launched Malcolm Wong’s DogEaters Manga on the iBookstore.  Now, Media 11:11 is getting ready to launch it on  Kindle.  Heck… we’re even testing it on the Kindle iPad App!

Interested in getting your book published? Send us a note at  info@media1111.com, we can help.

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Jonathan and His Mommy Coming To Media 11:11?

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Got off a call with Irene Smalls-Hector, author of the renowned children’s book Jonathan and His Mommy.

Excited and humbled to be in the running to publish Irene’s titles in digital, hope we get it!!!

YES! YES! YES!

DogEaters Manga goes out the gate in Digital first!

Los Angeles, April 7th 2014- DogEaters Manga, an original comic series created by Malcolm Wong is now available EXCLUSIVELY on the iBookstore. Originally based on an award winning story that was adapted for comics by the Dabel brothers & beautifully brought to life by Guillermo Angel, DogEaters was intended for print release as a single graphic novel. However, it is now being released in advance on the iBookstore platform in e-book format as a six issue limited series. This is part of an emerging trend that is seeing independent creators decide to release first digitally to maximize brand reach, creating a premium print version later for rabid fans.

“DogEaters is set 175 years after the Die Off. We’re not sure of exactly all the details, but mankind’s failure to transcend the Petroleum Age is not just because we run out of gas.” says Malcolm Wong. “The over-arching reason for the end of civilization is because the power elite makes unethical, selfish, and unsafe decisions in order to continue to reap insane profits. Agribusiness uses methods that could arguably be said to cause food allergies, autism, ADD, etc.  I extrapolated from this to include a catastrophic Bovine spongiform encephalopathy (BSE -commonly known as mad cow disease), which wipes out the domestic hoofed animals. Feral dogs were plentiful and become a major food source. And I thought it made a catchy title.”-

Doesn’t sound that far fetched, does it?

“It’s encouraging to see creators like Malcolm embrace the possibilities of digital” explains Manoj Rao, Founder of Media 11:11. “There will always be a place for physical books, but the reach of digital offers intriguing possibilities for independent digital creators to get their brands out there.”

To download the series, please visit the iBookstore- http://bit.ly/1g8f4QT

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About Media 11:11

Media 11:11 is a different kind of publishing company focused on the creator and taking the pain out of self-publishing. Visit media1111.com for more details.

Giveaway to Celebrate DogEaters next to Major Comic Titles on iBookstore!

It always makes me smile when one of our titles launches and is sitting side by side with the big boys.  This time, it’s Malcolm Wong’s DogEaters Manga sitting next to the  likes of  The Walking Dead, Superman & Wonder Woman on the iBookstore.  Now we just want to make it #1!  Try downloading it today– http://bit.ly/O6FfR5

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Look it’s even up high on the Manga section of the iBookstore!

The first five people to download DogEaters #1  from the iBookstore and send us a screen capture of it on your iOS device will win promo codes to download the rest of the series for free.