Media 11:11 creates kickass digital content for the JLo Barbie launch

When we learned that Mattel and Jennifer Lopez were partnering up to introduce two Jennifer Lopez Barbie dolls, we were approached with the challenge of creating an out-of-the-box social experience to give the iconic collaboration a buzzworthy twist.

What we came up with was a series of three Instagram videos that brought these dolls to life through stop-motion animation. The 15 second videos are fun, imaginative, nostalgic, and inspirational stories that remind girls and fans everywhere to keep dreaming big and that anything is possible!

We even got some shout outs in the media for this work, check it out.

The campaign garnered national attention on Time.com and PerezHilton

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