Not just Millennials…

Good article by Bryan Bartlett on what Millennials (and most humans) hate to see from brands.

Less sizzle, more steak and substance and above all…be authentic in your brand executions. Solve their problems, meet their needs…don’t try to be their friend.

Nothing bothers me more than brands that want to make you like them, but have poor service and follow through in what they do.

Maybe I’m old fashioned.