Please Treat Your Brand Better Than This!


Tishman Speyer | this brand is in the shitter

So some genius over at Tishman Speyer really felt that the ‘out of order’ sign on this urinal needed to be accompanied by the logo of the company (Tishman Speyer). Here are 3 things I took away from this…

1) When you’re putting a plastic bag over the urinal- It already implies that the urinal is out of order.

2) I don’t think any positive associations or outcomes can be expected with the Tishman logo & brand being present on the “out of commission for  weeks” urinal. A simple text only signature at the bottom of the note saying “Management” would have sufficed. Take a cue from social media announcements that are all text.

3) I now associate Tishman Speyer with feces.

4) Ok, I lied I have 4 things to say…Lastly…not to nitpick, but who put up the urinal stall walls? They’re grossly off center.

Keep your brand out of the restroom… Unless that’s your business!

Actors are artists at their core. When you ask them to be creative, the results can be magical, funny & persuasive. This is The Startup’s Peter Shinkoda persuading everyone to watch Episode 2 with a picture of swimsuit model and co-star Aurelia Scheppers.

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If you look at the analytics at precisely that moment, you’ll see an uptick in link clicks & video views. Let your talent use their talent and you won’t be disappointed. YMMV

#TakeABreak ! Episode #2 of The Startup is on

Hi everyone! We’re proud to announce that the 2nd episode of The Startup is now on The Startup.

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The Startup features Parvesh Cheena from Outsourced and A to Z, Peter Shinkoda from Falling Skies, Sonal Shah from Scrubs, James Kyson from Heroes, Aurelia Scheppers, Linc Hand, Bryan Coffee, K. Harrison Sweeney, Zabeth Russell, Christopher Meehan and Eric Mark.

Watch Episode # 2 of The Startup today! Check it out!